Course: Public Relations Writing
Task: Develop an influencer marketing project to complement a recent launch campaign
Project: KFC Signature Grilled Chicken, to become the top of the mind choice for consumers. Conducted media monitoring to assess the success of the current campaign, defined our big idea, parameters of success, target audience, messaging gaps and provided justifications for our chosen influencers. Email pitch to influencer Preetipls.
Tools learnt: Meltwater and Klear
Judged by: Representatives from Rice Communications and Klear, emerged as the top influencer marketing project across both classes